Local PPC
Targeted traffic to your business
Drive targeted traffic from Google ads and other search engines with our local PPC management services.
What is Local PPC Management?
7% of consumers use the internet to search for local businesses. These are what we call “ready to buy” visitors because someone who is actively searching for a specific type of business or service is typically ready to make a purchase.
There are two big ways to make sure your business shows up when people are searching (so you can get the sale instead of your competitors):
- Rank in the search results organically with local SEO.
- Pay to show up with PPC (pay per click) advertising.
At 4Sight Designz, we specialize in both Local SEO and Local PPC Management.
It’s important to do both of these services if you want to succeed at local marketing. Local SEO will help you dominate your local market long-term and Local PPC Management will help you get traffic, leads, and sales both now and in the future.
Unlike other types of advertising, PPC is a much more technical form of advertising that requires a lot of experience and expertise in areas like keyword research, copywriting, funnel design, buyer psychology, and more. That’s where our local PPC management services come in.
With our Local PPC Management service, you hand over the reigns to us and we use our 10+ years of PPC experience to research the phrases people are using in your market, create a PPC campaign strategy, design a PPC campaign funnel, setup the campaigns, and then manage and optimize the campaigns and ad spend.
The great thing about PPC is that we can often get results very quickly depending on the search volume in your industry and service area. To get a PPC forecast that shows you a sample budget, sample campaign, and estimated ROI, click the button below.
Local PPC Management Brings Ready-to-Buy Traffic to Your Website Today
Why Local PPC?
Traffic brought through PPC advertising yields 50% more conversions than organic advertising.
Show Up for "Near Me" Searches
Show Up for All "[Service] in [City]" Searches
Show Up When People Search for Your Competitors
How Does Local PPC Management Work?
Local PPC Management Process
Traffic brought through PPC advertising yields 50% more conversions than organic advertising.
Step 01
Local PPC Keyword Research
By researching your market, your competition, and the exact terms and phrases your ideal customers are searching for, we can get a crystal clear understanding of what terms to bid on, what terms need to be excluded ("negative keywords"), and how to modify and target keywords for best results.
Step 02
PPC Management Game Plan
The second step of our local SEO management process is to take the raw data and create a game plan for your PPC campaigns. This includes a landing page, funnel, and conversion strategy. Based on your business, it might include testing a new special offer.
Setp 03
PPC Landing Page & Offer Design
Step three of our local PPC management service is to craft a winning offer and a dedicated landing page to send PPC visitors to. By sending them to a dedicated landing page with a great offer, we can dramatically improve conversions and return on ad spend (ROAS).
Step 04
PPC Campaign Configuration
Once the PPC plan is in place, we build the PPC campaign inside of the platforms we're targeted (Google, Bing, etc.). This includes setting up campaigns, ad groups, ads, copywriting, bid management, negative keywords, location targeted, geo-fencing, and more.
Step 05
Testing, Tracking, & Tweaking
It takes time, testing, and tweaking to dial in a successful PPC campaign. Once we setup the proper tracking variables on your website we begin the process of tracking initial results. This data informs us of tweaks and tests we need to run to hone in a winning a campaign that generates a positive ROI.
Step 06
Local PPC Campaign Expansion
As we establish winning PPC campaigns, it's important to build on that success by scaling the budget, looping in more services, testing new offers, targeting new service areas, and so on. There's always more work to do and as long as you're getting a solid return on ad spend you'll be more than happy to continue with our local PPC management services.
Frequently Asked Questions
We believe in transparency and want to ensure you have all the information you need. Explore the frequently asked questions below to learn more about our web design services, maintenance plans, and the seamless processes we follow to bring your vision to life. If you have additional questions or need further clarification, feel free to contact us — we're here to assist you on your digital journey.
Let's Get In TouchWhat is local PPC?
Local PPC is a targeted advertising strategy that focuses on delivering ads to users in a specific geographic area, helping local businesses attract nearby customers.
How does local PPC work?
Local PPC works by bidding on keywords related to your business and location. Your ads appear in search engine results or on social media when users in your targeted area search for those keywords.
What platforms are best for local PPC?
Google Ads and Facebook Ads are among the most effective platforms for local PPC, allowing you to target specific geographic areas with precision.
How do I choose the right keywords for local PPC?
Focus on keywords that include your services and location. Tools like Google Keyword Planner can help identify relevant keywords with good search volume in your area.
What are the benefits of local PPC?
Local PPC helps increase visibility among potential customers in your area, drives targeted traffic to your business, and can lead to higher conversion rates.
How much does local PPC cost?
Costs vary depending on your industry, competition, and budget. You can set daily or monthly budgets to control your spending and ensure cost-effectiveness.
How do I measure the success of a local PPC campaign?
Success can be measured through metrics such as click-through rates (CTR), conversion rates, cost per click (CPC), and return on ad spend (ROAS).
Can I run local PPC ads if my business has multiple locations?
Yes, you can create separate campaigns for each location, targeting specific keywords and demographics for each area.
How long does it take to see results from a local PPC campaign?
While some improvements can be seen almost immediately, it typically takes a few weeks to a few months to gather enough data and optimize the campaign for the best results.
Do I need a professional to manage my local PPC campaigns?
While it’s possible to manage PPC campaigns on your own, hiring a professional can help ensure optimal performance, better keyword targeting, and efficient use of your budget.