Color Pallete

This style guide contains a set of standards for writing and designing this website content.

Brand Colors

A palette of colors that are used to represent your brand.

Primary

Secondary

Tertiary

Accent

Neutral Colors

A palette of colors that are used in your website.

Base

Neutral

Semantic Colors

A palette of colors denote standard value states (such as good, bad, warning and info).

Success

Danger

Warning

Info

Typography

Guidelines for typography styles and usage to represent your brand effectively.

Font Families

The primary and secondary font families used for body text.

Roboto

Roboto Condensed

Headings

Different heading levels used across the website.

Heading 1 (H1)

Heading 2 (H2)

Heading 3 (H3)

Heading 4 (H4)

Heading 5 (H5)

Heading 6 (H6)

Body Text

Guidelines for body text styles to ensure readability and consistency across the website.

This is just placeholder text. Don’t be alarmed, this is just here to fill up space since your finalized copy isn’t ready yet. Once we have your content finalized, we’ll replace this placeholder text with your real content.

Sometimes it’s nice to put in text just to get an idea of how text will fill in a space on your website.

Traditionally our industry has used Lorem Ipsum, which is placeholder text written in Latin. Unfortunately, not everyone is familiar with Lorem Ipsum and that can lead to confusion. I can’t tell you how many times clients have asked me why their website is in another language!

There are other placeholder text alternatives like Hipster Ipsum, Zombie Ipsum, Bacon Ipsum, and many more. While often hilarious, these placeholder passages can also lead to much of the same confusion.

If you’re curious, this is Website Ipsum. It was specifically developed for the use on development websites. Other than being less confusing than other Ipsum’s, Website Ipsum is also formatted in patterns more similar to how real copy is formatted on the web today.